“It was the best of times, it was the worst of times; it was the age of wisdom, it was the age of foolishness; it was the epoch of belief, it was the epoch of incredulity; it was the season of Light, it was the season of Darkness; it was the spring of hope, it was the winter of despair; we had everything before us, we had nothing before us; we were all going directly to Heaven, we were all going the other way.” (Charles Dickens, A Tale of Two Cities)

Raise time is a conundrum for managers, eagerly anticipated and anxiously dreaded. As both givers and receivers, managers are at once the brokers and the broken. That’s because, except at the senior-most levels, what applies to their employees, generally applies to them as well. Stature changes scale, not principle.

By intent or by accident of position, raises are a way of exerting power over staff and yet, for many supervisors tied up in a complex merit raise process, it is a disempowering and frustrating exercise, fraught with the potential to enhance the discontent and cynicism of that very same staff. Raises are necessary evils, barely satisfying long-standing wants with, at best, short term returns. At the end of the day, the positives are fleeting while the negatives linger in the fridge like a left-over tuna salad sandwich.

I have been asked by a number of readers to discuss raises… more precisely, how to ask for them.

There is a difference between unionized and non-unionized staff raises, the former governed by negotiated collective agreement, the latter essentially by management fiat. I will focus on the second.

Asking for a raise is a little art and a little science. But with timing so much a factor (as we will see), it is also a lot of luck. It shouldn’t be, but it is.

So, here below, are four things to take into account when asking for a raise.

1. Consider the Context.

Put your desire (need?) for a raise in context. It may be the best of times to ask for a raise, but it may also be the worst of times. Every company goes through stuff and even those that try to benchmark the industry and that try to maintain a proven, disciplined, meritocratic process regardless of economic volatility and market vagary will take a step back when things get tough. Despite policy, companies are at different places at different times and, as your mother probably told you, there is a right time and a right place for everything. In your specific company, division or even department, the timing may simply not be right for a raise.

Yes, you say, but yours is a special case. You have taken on additional responsibilities or have achieved something truly special over the course of the past year. There is an old English proverb that goes: Circumstances alter cases. So, indeed, yours may be a special case, but, if the company is having financial issues, if there are confounding circumstances, you may have to rethink your timing or, at least, your approach.

Under stress, companies don’t always behave in a consistent or fair manner. Asking for a raise creates stress. Your boss may be under pressure. Perhaps, an important deadline has been missed, a performance target missed by a mile. Your messenger is no longer in a position to be helpful.

That does not mean you shouldn’t bring up the issue at all. As negotiation guru Chester Karras has wisely declared, you do not get what you deserve, you get what you negotiate. Most likely, if you don’t ask, you don’t get. So if you realize the timing is bad but feel you are truly deserving of additional recognition and remuneration, discuss it with your supervisor, tell him or her that you understand the situation and do not wish to add pressure to the system but, all that said, you would like this to at least be acknowledged in your appraisal and at least mentioned to senior management. It might just get you to the next level. At the very least, it will be appreciated and be added to the bank of good will from which a raise could be drawn when the timing is more propitious.

Bottom line: Look around. Listen hard. Be wise.

2. Be honest with yourself. Do you really deserve special consideration?

Did you have an extraordinary year or did you ‘merely’ do excellent work or extra work. Because, frankly, excellence and hard work are not causes for reward. They are, in tough times especially, the minimum acceptable standards for performance.

Most companies of size have a raise policy and raise period, likely in the first quarter. Pretty much the only way to get a raise outside this period is to get a promotion or, at least, a notable increase in responsibilities. In cases where an employee had a significant achievement, the likely reward is not a raise but a bonus.

You’ve got to stand out. You have to take leadership on high visibility projects and then execute perfectly. You have to turn around disasters that have been hanging like albatrosses around the corporate neck. Perhaps you have revitalized a fading brand. Or saved a plant slated for closure because of poor productivity. Perhaps you have come up with a groundbreaking technology that opens up a new and highly lucrative market or dramatically reduces costs. If you show you can spin straw into gold, you have a claim on some of that gold.

Conversely, if your request comes as a surprise, don’t be surprised if it is rejected.

3. Be prepared.

So you have your supervisor’s attention. Set up a formal meeting expressly for the purpose. Nothing dampens the mood like an unwelcome surprise. As with any meeting, you must go in prepared. Remember, this is your meeting so you must take control.

By now you should have looked through all the salary calculators and know what is appropriate for your position, in your industry, in your area. These calculators always have a range. Find your place in the range based on your level, experience, and scope of responsibilities. Fudge for qualifications and skill set. By defining a range, you are not only helping yourself, you are giving your manager a negotiation strategy and wiggle room. Present your accomplishments – the ones that are the foundation of your request and put a present and future value on these accomplishments. How much money have you saved or earned or will be saved or earned for the company now and down the road? By giving him a range and the ammunition to use, you have done half his work for him. He can calculate in his mind the ceiling suitable for the circumstances and he knows the minimum you will find acceptable. That minimum number should be one at which you will come away satisfied.

Some companies cap promotion raises at 5%. Some companies will try to limit the ‘damage’ by splitting the raise over two years. Know your company and, again, know the context in which your raise will find itself.

Do not threaten. Under any circumstances. If an employee lays down an ultimatum and threatens to leave should the ultimatum not be met, a good company man will say, “Good bye. Send a postcard.” A poor manager will succumb, look bad to his boss and resent you for it. Rightly so.

4. Have a sponsor. Have two.

You’ve heard the expression: It’s not what you know; it’s who you know. Well, I would amend that to: It’s not who you know; it’s who knows you. It is good if your supervisor is supportive, better if he is mentoring you, better still if he is managing your career. But it help immeasurably if your supervisor’s boss knows and likes you, wonderful if the CEO knows who you are and has heard good things.

Outstanding performance gets noticed. Heading up a project of import can put a spotlight on your work, especially if the outline, progress and/or conclusion of said project are formally presented to senior management. Three times blessed. It is an opportunity not to be missed.

It also does not hurt to be friendly to senior people in the Human Resources department. Yeah, I know. But some of them are actually human. HR specialists can be pretty good at structuring a deal that works for the company and employee. They would know precisely what can and can’t be done, given the financial climate and salary structures under which they have to operate. They know how to work the system because they are the system.

Conclusion

There is no bulletproof way to ask for a raise. But, if it is truly merited and it otherwise doesn’t seem forthcoming, ask you must. Put the odds in your favor. Get your timing right, get your support in place, be prepared and make your case calmly and forthrightly. It may just be the smartest thing you did all year.

Good luck.

Scandals at companies like AIG over bonuses and some inexplicable and indefensible extravagance by executives from a company receiving $85 billion in bailout money brought the subject of executive compensation and perks to the forefront. Again. Princeton University provides a wonderful definition of profligacy that is particularly appropriate here: dissolute indulgence.

Despite the lead-in, this is not really a piece on CEO salaries, separation pay or stupid spending. Enough forests have been laid bare and countless terabytes expended on these subjects. Instead, I would like to write about those pour souls being sucked down these ethics and financial holes, caught in the swirl of all this dirty bathwater.

They are the middle managers and senior managers who execute the corporate will: department heads, directors, even vice-presidents. (Note: Some people would remove VPs from this discussion. In many ways, though, VPs do the same work as those directly below them but with an added layer of corporate responsibilities. They also have more information to keep them awake at night and more meetings to attend.)

There are a few things you have to understand about middle management.

First, they are indeed in the middle. They are the spokes of the corporate wheel. They are the messengers, bringing the news, good and bad, to and from the field. They bear the brunt of both CEO wrath and employee frustration. They have to translate corporate strategy into action, overcome internal weaknesses and face down external threats. They take their work home with them, tethered to their laptops, always on call. And they, more than anyone, pick up the slack when front line workers are let go.

Arguably, for what they do, they are hardly overpaid. Those below them in the corporate hierarchy imagine large salaries, bonuses, perks and privileges that simply do not exist. When it comes to reward, in fact, these managers are far from the middle.

How far? William J. McDonough, Chairman of the Public Company Accounting Board (a creation of the Sorbanes-Oxley Act of 2002) attacked the excesses of large company CEOs in an article on corporate greed.

In 1980, the average large-company chief executive officer made 40 times more than the average employee in his or her firm. By 2000, the multiple of the average CEO’s pay over that of the average worker in the firm had risen, according to some studies, to 400 times. “There is”, said McDonough, “no economic theory, however farfetched, which can justify such an increase. In my view, it is also grotesquely immoral.” (Note: Remember, McDonough is talking about large companies. CEOs of small to medium sized companies have more modest ambitions.)

How much of that largesse trickles down? The answer is, simply, not much. And not far. In most companies, the salary gap starts becoming pronounced at the VP level. On the other hand, says Todd Milbourn, finance professor at the Olin Business School at Washington University, “there’s still a pretty significant gap between, say, a senior vice president and a CEO”. My experience is that, in most companies, especially small and medium sized companies, VPs make something in the order of two times middle managers who, in turn make only percentage points better than the senior members of their respective staffs.

Bonuses tend to be somewhat more skewed. Perks – in my opinion, at least – are generally small potatoes, usually taxable and, anyway, beside the point.

For the increment in pay, the middle manager is also every bit as vulnerable as his employees. More so, when new management appears, either in a changing of the guard or merger / acquisition.

In the recently published The Truth About Middle Managers (Harvard Business Press), Paul Osterman, professor of human resources and management at M.I.T.’s Sloan School of Management, points out that for the last 20 years, white-collar workers and managers have been vulnerable to layoff. “What’s happened in the last six months”, he says, “is just a little more intense than what’s been going on since the mid 1980s.”

The word ‘delayering’ has entered the vocabulary as a good thing. Taking out middle managers, say the human resource gurus (if not the HR managers), streamlines the organization, enhances communications and facilitates rapid decision making. I believe it does exactly the opposite. This pendulum, swinging way to the right, has a very sharp edge indeed.

So life is increasingly difficult and the times particularly rough for middle management. It is nigh impossible to move up these days and, arguably, unwise to do so anyway. They are truly, and incorrectly, between a rock and a very hard place.

You see a lot of advice these days on how to survive the recession. Financially, the first order of the day – as always – is cash flow and that means, first and foremost, keeping your job. Investments are for later; working is for now. We need to eat.

To that end, I humbly put forward, for your consideration, five suggestions for surviving the cut. Admittedly, I am not alone in providing free advice. The First section of the December 8, 2008, issue of Fortune magazine, for example, also offered up five tips, four for keeping your job (though only three are useful) and one in case you don’t.

My credentials: I have lived through – and, indeed, helped organize – large scale layoffs. It is a troubling process – even for the most human with the best of intentions. It damages the soul, leaving scars that – in my case, at least – will never heal.

That said, I have learned things going through the process that are worth sharing. I have learned, for example, that there is a jockeying for resources. The number of cuts are usually fixed (by someone in Finance!), but the nature of the cuts is often up for debate and the specificity of the cuts, in most cases, comes down to the individual. The good news is that there are generalities that can be observed, generalities about who gets cut first, who, unbeknownst to them, balance ever-so-delicately on the bubble, and who survives without question. Even when whole departments are shut down, there are those plucked from the anonymity of the group. It is worth understanding why.

1.    Find a mentor. That is, find someone in a high place who likes you and who thinks what you do is valuable. Someone besides your boss. In the layoff planning sessions, lists of names will be bandied about. You want someone to say, “Woah! This name should not be on the list. If anything, I can find a place for him.” It will be costly. Names do not get removed from lists; they get substituted. So your benefactor will have to give up something to get something.

How do you find a benefactor?

2.    Get noticed. Most people think that lying low is the best strategy for survival. Keep your head down, they say. Never be the first one over the hill. This is incorrect. In my opinion, it is exactly the wrong strategy. Working hard, in itself, is not enough. Toiling in obscurity is not nearly enough. Starting early – like today – get involved in a high-visibility project. You have to bring something to it, of course. A specialty. A skill. One of the people I know who was designated for termination was a brilliant analyst who was always the first choice of every project team leader. Her value was widely known. She was simply in the wrong place – a department being eliminated – at the wrong time. The Finance department had no idea she was even on a list. When it became known she was to become a ‘free agent’, they happily reached out for her.

On the other hand…

3.    Avoid not-for-profit projects. Surprisingly, being a good citizen carries no weight. Working on the company’s United Way campaign, for example, pays zero dividends. Organizing the Christmas party…ditto. I have actually heard it said, to nodding faces, “Yes, she’s a fantastic person…always involved…but that has nothing to do with the business.” If you have to get involved in a project, make sure it is one that moves the business, not civilization, forward.

4.    Be self-sufficient. Don’t count on your boss to hold your hand; he has problems of his own. If he has to give you work, you are almost certainly expendable. If he has to help you get your work done, you are vulnerable. Faced with a down-sized department, your supervisor will look for a self-sufficient, self-starter whose hand he doesn’t have to hold.

5.    Do not be self-indulgent. Do not be a contrarian. These are tough times for everybody. They are about to get worse, so there will be plenty to complain about. The last thing your supervisor needs is a whiner. I had one employee who had too many principles for her own good. On several occasions, she considered suing the company for imagined wrongs. Everything down to the air she was breathing was subject to debate. Not surprisingly, so was the opportunity for advancement. When it came time to prepare ‘the list’, imagine whose name was near the top.

So there you have it: five things that will help save your job. Please note the word ‘help’. In a sweeping layoff that reaches triple and quadruple digits, even the best can be swept out to sea with the bathwater.

One more thing: these tips will be of service, cuts or no cuts. Right now, you have to think about your job but, remember, your career is just around the corner. So keep your head while looking ahead.

Good advice at any time.